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<h1>Make a keyphrase Headline Statement Here</h1>
<p>This is the area of a frame formatted site a search engine will look for indexible
textual content. Write detailed sentences using key phrases here describing
what your site offers. </p>
<h2>Key Phrase Subject Title</h2>
<p>Create Subject Headings using a keyword phrase, then go into detail working
the keyphrase and word variations into sentences that make up a paragraph. Use
normal grammatical style writing</p>
<h2>Avoid SPAMMING</h2>
<p>Try to avoid stuffing too many keywords into one sentence separated by commas.
Commas are a redflag of keyword stuffing spam, as are many nouns jammed together
without other forms of speech in between. Search engines may be as smart as
basic spell checkers that check grammar. Full text spiders like AltaVista look
at word proximity to other words, they pick up on phrases and are not concerned
so much with repetition, in fact, they say they only count a word twice before
ignoring it.</p>
<h2>Rules?</h2>
<p>Search Engines have submission policies. Some webdesign techniques that they
have found to hurt the relevancy of their search results, they may deem a spam
offence. SPAM decreases query relevance. Search engines do not want to list
200 different listings for the exact same site. They attempt to offer variation
for searchers to choose from. Webdesigners occasionally stumble onto a trick
that boosts their pages to the top of search results. For a while a trick may
boost rank, but once sites begin to spam the indexes with the trick, the search
engines catch wise and penalize sites for it.</p>
<h2>What are spam Penalties?</h2>
<p>Search engines may penalize a site by lowering it's rank or dropping it from
the listing altogether. Some may ban a domain, the IP address of the site or
perhaps any submission from the violating IP address. </p>
<h2>Tricks to Avoid</h2>
<dl>
<dt>Hiding text in the color of the background. </dt>
<dd>Most designers don't attempt this trick alone, they usually create long
lists of keywords to stuff the hidden text with.</dd>
<dt>Keyword Stuffing</dt>
<dd>Listing long list of keywords into a sentence or just anywhere, is keyword
stuffing. It could cause your page to list worse, instead of better. It's
best to work keyphrases in important areas, focusing on theme, rather than
covering all bases.</dd>
<dt>Auto Redirects</dt>
<dd>Submitting a page to a search engine that then detours to a different page
is a violation of many search engine submission policies. Many don't list
them, or perhaps they do, but the page offers no information other than pointing
to another page.<br>
</dd>
</dl>
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